A Guide to Voice SEO for E-Commerce

Technology will continue to transform how humans live. Everyone gets that. E-commerce has changed how we shop, SEO has changed how we find and consume information. Now, voice technology has changed how people interact with their devices.

It’s almost ironic that in a way we have come full circle and now technology allows people to conduct business how they used to in the “good old days”; by asking for more information about products, literally. Telling Alexa to get your groceries, asking Google Assistant to book your next Uber, searching for products online with your voice…we’re sure you get the idea.

So, how can you go about perfecting voice search SEO for E-commerce? Keep reading our guide to find out.

How Will Voice Search Affect E-Commerce

The Salesforce Connected Shopper Report has shown that around 40% of millennials are using voice search assistants such as Alexa and Siri before they make online purchases. There’s no doubt that the trend will only increase as time passes.

It’s vital that marketers identify which voice channels their customers are interacting with before making online purchases. This is why AI –powered communication and voice assistants must be a priority for retailers of any kind.

The Difference Between Text and Voice SEO

There’s a big difference in the words used for each search and how they affect them. This is just human nature, as we always talk more than we write. Even with similar content, such as searches, we tend to speak more words than we type for a search.

The key for SEO E-commerce experts is mastering the art of creating long-tail keywords. One thing we can say about how voice searches have affected SEO is that we have seen a shift towards people making longer searches.

This means that the first step is identifying long-tail keywords and then optimizing them to boost your results. We’ll take a closer look at how to do that now.

Identifying Long-Tail Keywords and Optimizing Them for E-Commerce

A long-tail keyword is a keyword that has three or more words. There are some tools available to identify these keywords, and one of the best is a handy little service called Ubersuggest:

• Open the Ubersuggest homepage
• Enter your main keywords – in our example, the keywords were “birthday gifts for mom”
• Specify in the dropdown box that the search is for “shopping”
• Choose a language and then click “Look Up”
• Sort keywords in the next screen by their search volume, and choose the long-tail keywords that work best for you

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